When a query is entered in a search engine and Enter is hit, lists of web results that have the query term are got. Users usually tend to see sites which are at the very top of this list as they perceive those to be more applicable to the query.
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Social media optimization (SMO) is one of many means of site optimization, along with SEO. SMO is the methodization of social media activity together with the objective of attracting unique visitors to web site content. You will find two categories of SMO.